Stanton, William J <br/><br/>
Fundamentals of marketing 

 - 10th ed 
 - New York  McGraw-Hill  1994 
 - xxviii,697 p.  Illustration 
 - McGraw-Hill Series in Marketing .
<br/><br/><label>ISBN: </label>0071135618 
<br/><br/><label>Subjects--Topical Terms: </label><br/>MANAGEMENT
<br/><br/><label>Dewey Class. No.: </label>658.8  / STA