TY  - GEN
AU  - Stanton, William J
AU  - Etzel, Michael J
AU  - Walker, Bruce J
TI  - Fundamentals of marketing
T2  - McGraw-Hill Series in Marketing
SN  - 0071135618
U1  - 658.8 
PY  - 1994///
CY  - New York
PB  - McGraw-Hill
KW  - MANAGEMENT
ER  -