TY  - GEN
AU  - Baker, Michael J.
TI  - The marketing book
T2  - Butterworth-Heinemann Marketing Series
SN  - 0750641142
U1  - 658.7 
PY  - 1999///
CY  - Oxford
PB  - Butterworth - Heinemann
KW  - MANAGEMENT
KW  - MARKETING
KW  - MARKETING STRATEGY
KW  - SALES MANAGEMENT
ER  -