TY  - GEN
AU  - Bearden, William O
AU  - LaForge, Raymond W
AU  - LaForge, Raymond W
TI  - Marketing: principles and perspectives
T2  - Irwin/McGraw-Hill Series in Marketing
SN  - 0256218978
PY  - 1998///
CY  - Boston
PB  - Irwin/McGraw-Hill
KW  - Management
KW  - MARKETING PRINCIPLES
KW  - MARKETING
ER  -