Zeithaml, Valarie A <br/><br/>
Services marketing  integrating customer focus across the firm 

 - 4th ed. 
 - New Delhi  Tata McGraw-Hill  2008 
 - xxix,743 p.  Illustration 
<br/><br/><label>ISBN: </label>9780070660076 
<br/><br/><label>Subjects--Topical Terms: </label><br/>CONSUMER BEHAVIOR<br/>CUSTOMER RELATIONSHIPS<br/>FINANCIAL ECONOMICS<br/>FIRM MANAGEMENT<br/>INTEGRATED SERVICE MARKETING<br/>NEW TECHNOLOGY IN MARKETING<br/>SERVICE DESIGN<br/>SERVICES MARKETING
<br/><br/><label>Dewey Class. No.: </label>658.8  / ZEI