TY  - GEN
AU  - Zeithaml, Valarie A
AU  - Bitner, Mary Jo
AU  - Gremler, Dwayne D
AU  - Pandit, Ajay
TI  - Services marketing: integrating customer focus across the firm
SN  - 9780070660076
U1  - 658.8 
PY  - 2008///
CY  - New Delhi
PB  - Tata McGraw-Hill
KW  - CONSUMER BEHAVIOR
KW  - CUSTOMER RELATIONSHIPS
KW  - FINANCIAL ECONOMICS
KW  - FIRM MANAGEMENT
KW  - INTEGRATED SERVICE MARKETING
KW  - NEW TECHNOLOGY IN MARKETING
KW  - SERVICE DESIGN
KW  - SERVICES MARKETING
ER  -