TY  - GEN
AU  - Velayudhan, Sanal Kumar
TI  - Rural marketing: targeting the non-urban consumer
SN  - 9780761935889
U1  - 658.800954091734 
PY  - 2007///
CY  - New Delhi
PB  - Response
KW  - COMMUNICATION STRATEGY
KW  - CONSUMER BEHAVIOR
KW  - INDIAN MARKET
KW  - MARKETING
KW  - MARKETING MANAGEMENT
KW  - MARKETING RESEARCH
KW  - RURAL CONSUMER
ER  -