TY  - GEN
AU  - Srinivasan, Srini R
TI  - Strategic retail management
SN  - 9788177226706
U1  - 658.4012 
PY  - 2010///
CY  - New Delhi
PB  - Biztantra
KW  - 8CM
KW  - Branding
KW  - CATEGORY MANAGEMENT
KW  - CONCEPTUAL FRAME WORK
KW  - IT IN MARKETING
KW  - MARKETING
KW  - MERCHANDIZING
KW  - RETAIL MARKETING
KW  - RFID
KW  - STRATEGIC MANAGEMENT
ER  -