TY  - GEN
AU  - Mukerjee, Kaushik
TI  - Customer relationship management: a strategic approach to marketing
SN  - 9788120332850
U1  - 658.812 
PY  - 2007///
CY  - New Delhi
PB  - PHI Learning
KW  - CASE STUDIES IN MARKETING
KW  - CRM
KW  - CUSTOMER CARE
KW  - CUSTOMER MANAGEMENT
KW  - CUSTOMER SERVICES
KW  - CUSTOMER VALUE
KW  - IT IN MARKETING
KW  - MARKETING MANAGEMENT
KW  - STRATEGIC MANAGEMENT
ER  -