TY  - GEN
AU  - Thompson, Arthur A
AU  - Gamble, John E
AU  - Strickland, A.J
TI  - Crafting and executing strategy: the quest for competitive advantage concepts and cases
SN  - 0070599866
U1  - 658 
PY  - 2005///
CY  - New Delhi
PB  - Tata McGraw-Hill
KW  - COMPETITIVE ADVANTAGE
KW  - MANAGEMENT
KW  - STRATEGIC MANAGEMENT
KW  - STRATEGIC PLANNING
ER  -