TY  - GEN
AU  - Rafinejad, Dariush
TI  - Innovation, product development and commercialization: case studies and key practices for market leadership
SN  - 9788131509982
U1  - 658.503 
PY  - 2006///
CY  - New Delhi
PB  - Cengage Learning
KW  - IT IN MANAGEMENT
KW  - MARKETING MANAGEMENT
KW  - Product development
KW  - PROJECT MANAGEMENT
KW  - STAKEHOLDER MANAGEMENT
ER  -