TY  - GEN
AU  - Kotler, Philip
AU  - Agnihotri, Prafulla Y
AU  - Armstrong, Gary
AU  - Haque, Ehsan Ul
TI  - Principles of marketing: a south asian perspective
SN  - 9788131731017
U1  - 658.8 
PY  - 2010///
CY  - New Delhi
PB  - Dorling Kindersley
KW  - BUSINESS BUYER BEHAVIOR
KW  - MARKETING ETHICS
KW  - MARKETING MANAGEMENT
KW  - MARKETING STRATEGY
KW  - SUSTAINABLE MARKETING
KW  - UNDERSTAND CONSUMERS
ER  -