TY  - GEN
AU  - Elliott, Richard
AU  - Percy, Larry
TI  - Strategic brand management
SN  - 9780195692280
U1  - 658.827 
PY  - 2007///
CY  - New Delhi
PB  - Oxford university press
KW  - Brand equity
KW  - Brand strategies
KW  - Branding
KW  - Brands and advertising
KW  - BUSINESS MANAGEMENT
KW  - MARKETING
KW  - Stakeholder group
KW  - Symbolic meaning of brands
ER  -