TY  - GEN
AU  - Holstein, William J
TI  - Manage the media: don`t let the media manage you
SN  - 9781422121481
U1  - 659.2 
PY  - 2008///
CY  - Boston
PB  - Harvard Business Press
KW  - COMMUNICATION
KW  - MEDIA MANAGEMENT
KW  - ORGANIZATIONAL COMMUNICATION
ER  -