TY  - GEN
AU  - Verklin, David
AU  - Kanner, Bernice
TI  - Watch this listen up click here: inside the 300 billion dollar business behind the media you constantly consume
SN  - 9780470056431
U1  - 659.10973 
PY  - 2007///
CY  - New Jersey
PB  - John Wiley & Sons
KW  - ADVERTISING
KW  - AMERICAN MEDIA
KW  - DATA MINING
KW  - MASS MEDIA
KW  - MEDIA CULTURE
ER  -