TY  - BOOK
AU  - Schewe, Charles D
AU  - Smith, Reuben M
TI  - Marketing: concepts and applications
T2  - McGraw-Hill series in marketing
SN  - 007055272X
U1  - 658.8 
PY  - 1980///
CY  - New York
PB  - McGraw-Hill
KW  - MARKETING
ER  -