French, Warren A <br/><br/>
Views of Marketing  a reader 

 - New York  Harper & Row  1979 
 - 316 p. 
<br/><br/><label>ISBN: </label>0060421878 
<br/><br/><label>Subjects--Topical Terms: </label><br/>MARKETING
<br/><br/><label>Dewey Class. No.: </label>658.8  / FRE