TY  - BOOK
AU  - French, Warren A
AU  - Gates, Roger H
AU  - Sekely, William S
TI  - Views of Marketing: a reader
SN  - 0060421878
U1  - 658.8 
PY  - 1979///
CY  - New York
PB  - Harper & Row
KW  - MARKETING
ER  -