TY  - BOOK
AU  - Kozinets, Robert V
TI  - Netnography: doing ethnographic research online
SN  - 9781848606456
PY  - 2010///
CY  - Los Angeles
PB  - SAGE
KW  - ETHNOGRAPHIC RESEARCH
KW  - ETHNOGRAPHY
KW  - ONLINE RESEARCH
KW  - Social science research
ER  -