TY  - BOOK
AU  - Smith, Aaron C.T
TI  - Introduction to sport marketing
T2  - Books in the sport management series
SN  - 9780750686853
U1  - 796.0698 
PY  - 2008///
CY  - Amsterdam
PB  - Elsevier
KW  - SPORT CONSUMERS
KW  - SPORT DISTRIBUTION
KW  - SPORT MARKETING
KW  - SPORT PRODUCTS
KW  - SPORT PROMOTION
ER  -