TY  - BOOK
AU  - Allen, W. Bruce
AU  - Doherty, Neil A
AU  - Mansfield,Edwin
AU  - Weigelt, Keith
TI  - Managerial economics: theory, applications, and cases
SN  - 0393924963
U1  - 338.5024658 
PY  - 2005///
CY  - New York
PB  - W.W. Norton
KW  - Business forcasting
KW  - Consumer behavior
KW  - DEMAND THEORY
KW  - Economics
KW  - GAME THEORY
KW  - Managerial economics
KW  - MARKET RISK
ER  -