TY  - BOOK
AU  - Prahalad, C. K
AU  - Lieberthal, Kenneth
TI  - The end of corporate imperialism
T2  - Harvard business review classics
SN  - 9781422179734
U1  - 658.84091724 
PY  - 2008///
CY  - Boston, Mass.
PB  - Harvard Business Press
KW  - Developing countries
KW  - Low-income consumers
KW  - MARKET SEGMENTATION
N1  - "Originally published in Harvard business review in August 2003, reprint # R0308G"--T.p. verso
ER  -