Arikan, Akin <br/><br/>
Multichannel marketing  metrics and methods for on and offline success 

 - Indianapolis, Ind.  Wiley Pub.  c2008 
 - xxiv, 288 p.  Illustration 
<br/><br/> Includes index. 
<br/><br/><label>ISBN: </label>9780470239599 (paper/website) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>B 2 B<br/>B 2 C<br/>Internet Provider<br/>MARKETING MANAGEMENT<br/>MULTILEVEL MARKETING<br/>Offline marketing<br/>ONLINE MARKETING
<br/><br/><label>Dewey Class. No.: </label>658.872  / ARI