Kotler, Philip <br/><br/>
Marketing management 

 - 11 th 
 - New Delhi  Prentice-Hall  2003 
 - xxix,706[260] p.  Illustration 
<br/><br/><label>ISBN: </label>9788120320833 
<br/><br/><label>Subjects--Topical Terms: </label><br/>MANAGEMENT<br/>MARKETING
<br/><br/><label>Dewey Class. No.: </label>658.8  / KOT