TY  - BOOK
AU  - Basil, Debra Z
AU  - Wymer, Walter
TI  - Social marketing: advances in research and theory
SN  - 9780789029652
U1  - 658.8 
PY  - 2007///
CY  - Binghamton
PB  - Best Business Books
KW  - MARKETING RESEARCH
KW  - SOCIAL MARKETING
KW  - SOCIAL RESEARCH
ER  -