TY  - BOOK
AU  - Van Riel, Cees B.M
AU  - Fombrun, Charles J
TI  - Essentials of corporate communication: implementing practices for effective reputation management
SN  - 9780415328265
U1  - 658.45 
PY  - 2007///
CY  - London
PB  - Routledge
KW  - COMMUNICATION
KW  - MANAGEMENT
ER  -