Sinha, Vineetha Religion and commodification 'merchandizing' diasporic hinduism - London Routledge 2011 - xiii,228 p. Illustration - Routledge research in religion, media and culture ; 1 . ISBN: 9780415651455 Subjects--Topical Terms: HINDUISMRELIGIOUSSUPPLIES INDUSTRY Dewey Class. No.: 305.69453 / SIN