Burton, Dawn <br/><br/>
Cross-cultural marketing  theory, practice and relevance 

 - London  Routledge  2009 
 - iv,319.p.  Illustration 
<br/><br/><label>ISBN: </label>9780415448932 
<br/><br/><label>Subjects--Topical Terms: </label><br/>MANAGEMENT<br/>MARKETING<br/>MULTICULTURALISM
<br/><br/><label>Dewey Class. No.: </label>658.80089  / BUR