TY  - BOOK
AU  - Burton, Dawn
TI  - Cross-cultural marketing: theory, practice and relevance
SN  - 9780415448932
U1  - 658.80089 
PY  - 2009///
CY  - London
PB  - Routledge
KW  - MANAGEMENT
KW  - MARKETING
KW  - MULTICULTURALISM
ER  -