TY  - BOOK
AU  - Schroeder, Jonathan E
AU  - Salzer-Morling, Miriam
TI  - Brand culture
SN  - 9780415355995
U1  - 658.827 
PY  - 2006///
CY  - London
PB  - Routledge
KW  - MANAGEMENT
KW  - MARKETING
ER  -