Saren, Michael <br/><br/>
Critical marketing  defining the field 

 - Amsterdam  Elsvier  2007 
 - xxiii,252 p.  Illustration 
<br/><br/><label>ISBN: </label>9780750680660 
<br/><br/><label>Subjects--Topical Terms: </label><br/>MANAGEMENT<br/>MARKETING
<br/><br/><label>Dewey Class. No.: </label>658.8  / CRI