TY  - BOOK
AU  - Hughes, Graham
AU  - Fill, Chris
TI  - Marketing communications 2008-2009
T2  - The Chartered Institute of Marketing
SN  - 9780750689670
U1  - 658 
PY  - 2008///
CY  - Amsterdam
PB  - Elsevier
KW  - MANAGEMENT
KW  - MARKETING
ER  -