TY  - BOOK
AU  - Moore, Karl
AU  - Pareek, Niketh
TI  - Marketing: the basics
SN  - 9780415779005
U1  - 658.8 
PY  - 2010///
CY  - London
PB  - Routledge
KW  - CONSUMER BEHAVIOR
KW  - EXPORT
KW  - MANAGEMENT
ER  -