TY  - BOOK
AU  - Wrenn, Bruce
AU  - Loudon, David L
AU  - Stevens, Robert E
TI  - Marketing Research: text and cases
SN  - 9780789027467
U1  - 658.83 
PY  - 2007///
CY  - New York
PB  - Best business books
KW  - MANAGEMENT
KW  - MARKETING
ER  -