Smith, Brian D <br/><br/>
Making marketing happen  how great companies make strategic marketing planning work for them 

 - Amsterdam  Elsevier  2005 
 - xvi,377 p.  Illustration 
<br/><br/><label>ISBN: </label>9780750662484 
<br/><br/><label>Subjects--Topical Terms: </label><br/>MANAGEMENT<br/>MARKETING<br/>STRATEGIC PLANNING
<br/><br/><label>Dewey Class. No.: </label>658.8101  / SMI