TY  - BOOK
AU  - Smith, Brian D
TI  - Making marketing happen: how great companies make strategic marketing planning work for them
SN  - 9780750662484
U1  - 658.8101 
PY  - 2005///
CY  - Amsterdam
PB  - Elsevier
KW  - MANAGEMENT
KW  - MARKETING
KW  - STRATEGIC PLANNING
ER  -