TY  - BOOK
AU  - Sheth, Jagdish N
AU  - Sisodia, Rajendra S
TI  - The 4A's of marketing: creating value for customers, companies and society
SN  - 9780415898355
U1  - 658.8 
PY  - 2012///
CY  - New York
PB  - Routledge
KW  - CUSTOMER RELATION
KW  - MANAGEMENT
KW  - MARKETING
ER  -