Palmer, Roger <br/><br/>
Managing marketing  marketing success through good management systems 

 - London  Routledge  2007 
 - xi,380 p.  Illustration 
<br/><br/><label>ISBN: </label>9780750668989 
<br/><br/><label>Subjects--Topical Terms: </label><br/>MANAGEMENT<br/>MARKETING
<br/><br/><label>Dewey Class. No.: </label>658.8  / PAL