Riezebos, Rik <br/><br/>
Positioning the brand  an inside-out approach 

 - London  Routledge  2012 
 - xv,191 p.  Illustration 
<br/><br/><label>ISBN: </label>9780415665193 
<br/><br/><label>Subjects--Topical Terms: </label><br/>BRAND<br/>MANAGEMENT<br/>MARKETING
<br/><br/><label>Dewey Class. No.: </label>658.827  / RIE