TY  - BOOK
AU  - Riezebos, Rik
AU  - Der Grinten, Jaap Van
TI  - Positioning the brand: an inside-out approach
SN  - 9780415665193
U1  - 658.827 
PY  - 2012///
CY  - London
PB  - Routledge
KW  - BRAND
KW  - MANAGEMENT
KW  - MARKETING
ER  -