TY  - BOOK
AU  - Kirby, Justin
AU  - Marsden, Paul
TI  - Connected marketing: the viral, buzz and world mouth revolution
SN  - 9780750666343
U1  - 658.8 
PY  - 2006///
CY  - Amsterdam
PB  - Elsevier
KW  - MANAGEMENT
KW  - MARKETING
ER  -