TY  - BOOK
AU  - Beamish, Karen
AU  - Ashford, Ruth
TI  - Marketing planning 2008-2009
T2  - The chartered institute of marketing
SN  - 9780750689861
U1  - 658.80076 
PY  - 2008///
CY  - Amserdam
PB  - Elsevier
KW  - MANAGEMENT
KW  - MARKETING
ER  -