TY  - BOOK
AU  - Dalgic, Tevfik
TI  - Handbook of niche marketing: principles and practice
T2  - Haworth series in segmented, targeted and customozed marketing
SN  - 9780789023308
U1  - 658.402 
PY  - 2006///
CY  - New york
PB  - Routledge
KW  - MARKET SEGMENTATION
KW  - MARKETING
ER  -