TY  - BOOK
AU  - Neves, Marcos Fava
AU  - Castro, Luciano thome
AU  - Consoli, Matheus Alberto
TI  - Marketing methods to improve company strategy: applied tools and frameworks to improve a company's competitivenss using a network approach
SN  - 9780415873772
U1  - 658.802 
PY  - 2010///
CY  - New York
PB  - Routledge
KW  - COMPETITION
KW  - INDUSTRIAL MANAGEMENT
KW  - MARKETING
KW  - STRATEGIC PLANNING
ER  -