TY  - BOOK
AU  - McNeal, James U
TI  - On becoming a consumer: the development of consumer behavior patterns in childhood
SN  - 9780750683357
U1  - 658.83420830973 
PY  - 2007///
CY  - Amsterdam
PB  - Elsevier
KW  - CHILD CONSUMERS
KW  - CONSUMER BEHAVIOR
KW  - CONSUMER DEVELOPMENT
KW  - MARKET FOR YOUTH
ER  -