Percy, Larry <br/><br/>
Strategic integrated marketing communication  theory and practice 

 - London  Routledge  2008 
 - xiii,308 p.  some Colour 
<br/><br/><label>ISBN: </label>9780750679800 
<br/><br/><label>Subjects--Topical Terms: </label><br/>BRANDS<br/>COMMUNICATION IN MARKETING<br/>PROMOTIONS<br/>STRATEGIC PLANNING
<br/><br/><label>Dewey Class. No.: </label>658.802  / PER