TY  - BOOK
AU  - Percy, Larry
TI  - Strategic integrated marketing communication: theory and practice
SN  - 9780750679800
U1  - 658.802 
PY  - 2008///
CY  - London
PB  - Routledge
KW  - BRANDS
KW  - COMMUNICATION IN MARKETING
KW  - PROMOTIONS
KW  - STRATEGIC PLANNING
ER  -