TY  - BOOK
AU  - Payne, Adrian
TI  - Handbook of CRM: achieving excellence in customer management
SN  - 9780750664370
U1  - 658.812 
PY  - 2008///
CY  - Amsterdam
PB  - Elsevier
KW  - CUSTOMER RELATIONS
KW  - MANAGEMENT
KW  - RELATIONSHIP MARKETING
ER  -