TY  - BOOK
AU  - Stanton, William J.
AU  - Etzel, Michael J.
AU  - Walker, Bruce I
TI  - Fundamentals of marketing
T2  - McGraw-Hill series in marketing
SN  - 0070609527
U1  - 658.8 
PY  - 1991///
CY  - New York
PB  - McGraw-Hill
KW  - MARKETING
ER  -