TY  - BOOK
AU  - Tidd, Joe
AU  - Bessant, John
TI  - Managing innovation: integrating technological, market and organizational change
SN  - 9788126534050
U1  - 658.4063 
PY  - 2009///
CY  - New Delhi
PB  - John Wiley
KW  - Decision making
KW  - INNOVATION
KW  - Innovative Organization
KW  - Market Change
KW  - Organizational Change
ER  -